"It might sound weird, but many winemakers use things like isinglass from fish bladder, gelatin and even sea shells when filtering their wine before bottling,” explains our winemaker, Ruaan Viljoen.

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“Priam Vineyards doesn’t use animal byproducts or those other additives in our wine production. It doesn't align with our sustainable practices and would actually remove flavor and aromas from the wine. A good wine reflects the grapes from the area. The more you add to it, the less quality you’ll get. Being vegan-friendly improves the quality of the wine.”